GPS Points of Interest
Listing Specialists

Welcome to eWheels

We commercialize technology and assist companies and institutions to gain maximum value out of their intellectual property. The experience base in our team  include conceptualizing and launching SA’s first on-line motor retailer McCarthy Call-a-car in 1997 through to licensing of technology in the aerospace industry, water technology etc. We strongly support entrepreneurship. Our past ventures, current client base and business partners all have one thing in common-Business Success!


In the digital mapping world we manage company branch listings on selected digital maps used by personal navigation devices (GPS), Internet mapping sites, store locators and mobile phone applications. In addition these maps are used in vehicle tracking and fleet management services, emergency services, call centre solutions, business planning and market analysis tools. Location based marketing represents one of the fastest growing marketing and advertising opportunities available in the world today. Digital maps and personal navigation devices have become important customer communication tools as the world becomes more mobile. It offers daily communication with in-vehicle captive audiences, mobile phones and Internet maps. A point of interest (POI) is a specific GPS coordinate or waypoint on a digital map. On the road, the owner of a GPS, or mobile phone can locate the telephone number, website address of restaurants, filling stations, hotels, B&Bs, ATMs, supermarkets or emergency services required. Then auto-navigate to the front door of the business selected.